Walking round a well known pharmacy with my good friend, is always a silently painful experience for me as I see her place items in to her basket which I just know she could get for less elsewhere. I think, in fact I know, she hates me accompanying her around said retailers, as she can probably feel my eyes burning into her hand as she does it.
But like may shoppers out there, the pharmacy seems to be the first place that comes to mind when thinking about picking up toiletries. How much difference can there really be in price between the same items at different retailers? Well, I’ve done the leg work to investigate for you, and the results shocked even me.
I scouted 5 high-street retailers to price check 6 identical essentials, here are my findings (Yes, I love a spreadsheet!)
|Soft & gentle deo||Nivea Shower creme||Oral B complete white toothpaste||Johnsons baby wipes||Carex handwash||Cosmetic cotton pads (100’s)||Totals|
Although not at all surprised that my two favs, Savers and Poundland came good, and that Boots would be expensive, I am shocked at how much Superdrug were charging. In my mind they had always been the cheaper of the two big pharmacy stores. It’s even more shocking as they own Savers, who were the clear winner.
The reality is, you can pay nearly double the amount for your shopping than if you just walked a few doors down. ‘What about the points’, I hear you say. Well, at Superdrug you’ll get just 12p back and Boots 27p, not really a patch on what you’ll save if you purchase elsewhere. You may compromise a little on store environment, but your essentially paying a premium to find your product 2 seconds faster.